What is Search Engine Optimization | SEO Techniques | Types of SEO

                       SEARCH ENGINE OPTIMIZATION

What is Search Engine Optimization?

On a technical basis, An SEO or Search Engine Optimization is all about using a set of rules, number of stages and set of controls to optimize the websites thus improving search engine rankings. Search engines are serving millions of users per day looking for solutions to their problems. Here, SEO is a mandatory marketing tactic that boosts up your website on a relevant search in search engines like Google, Bing etc.

Importance of Search Engine Optimization

•         Social promotions will be done at a greater extent through SEO. People finding your website on top positions in search engines like Google are more liwww.wepop.inkely to promote it on other social platforms.
•         SEO puts you ahead of competitors. An optimized website is more likely to have more customers and makes more sales than an unoptimized website.

Main stages of SEO

A Search Engine Optimization is a framework that can be broken down into three main stages.

•          Technical SEO

•          On-site SEO

•          Off-site SEO

Technical Search Engine Optimization

This is the first stage of the SEO process that induces the configuration that makes the job of search engine crawlers easier. There is nothing to do with the actual content of a website or with the website promotion methods.

With the help of technical SEO, the website owners can ensure that the search engines can crawl and index the website without any issues.

On-site SEO

The second stage is the On-page SEO that primarily works with the content and other elements found on the page providing search engine crawlers the signal to understand the actual content of a website or with the website promotion methods.

This is because search engines don’t read pages like human do rather look out for signals to figure what a page is all about. At this stage, a website is been dealt with appropriate structure, keyword, SEO images, headings, title optimization, internal links, structured data markup and other techniques that sends the right signal to the search engines.

Off-site SEO

Besides all the changes done on the website, Off-site SEO techniques improve your website’s ranking position. Generally, the search engine algorithm looks into its index and tries to find the best pages that satisfy the intent of the users when the user types a search query. A page with good optimization appears to the first position of the search results.

The number of incoming links or normally known the backlinks is one of the main factors to determine the position of a webpage in the search results. Backlinks greatly affect the ranking position.

Methods of Search Engine Optimization

White Hat SEO

The White Hat SEO improves the user experience on the website aiming to improve the search rankings. It does the followings.

•          Increases keyword depth
•          Increases interlinking
•          Improving the content of the organization on the page

Black Hat SEO

Black Hat SEO is a technique that involves paying to post links on link forms, stuffing metadata with non-related keyword and using invisible texts to readers to attract search engines.

Grey Hat SEO

Grey Hat SEO is a method that lies on the grey areas of online marketing lying at neither ends of the extreme. People using Grey Hat SEO method manipulates a website’s search engine rankings by using unethical and improper means.

Cloaking is considered to be an illegal method by Google which is a practice of showing users irrelevant results than what is supposed to be shown by the search engines. It includes modifying the Meta information and tampering the website’s IP address

Key benefits of Search Engine Optimization

•          Creates a user-friendly website
•          Bring in more customers
•          Better conversion rates
•          Build brand awareness
•          Bypass competition

Advantages of Search Engine Optimization

•          Highly targeted product or services
•          Potentially low-cost visitors
•          Dynamic popularity of the website

Disadvantages of SEO

•     Lack of predictability of ROI
•     Takes time for the result to be implemented
•     On-going investment
•      Poor awareness development compared to other media channels

Conclusion

Hope you’ve gained a good understanding on the concepts of SEO, You should also understand that an online presence is crucial for today’s businesses and an SEO strategy can help to make you stand out above the competitors.