Digital Marketing Trends 2019 | Mobile Application Development Trends 2019 in Google

                                         Digital Marketing Trends 

                          That Are Changing The Way to Market

ChatBots Application Development

What are ChatBots?

The ChatBots – nicknamed “Conversational Agents” are developed mainly to replace human power in the place of conversation or interaction happening online where it mimics the written or spoken human speech with a real person. ChatBots are offered to the visitors in two primary ways.

• ·         Web-based Application Development

• ·         Stand-alone apps Development

How does it work? 

The foremost technology used in ChatBox is the Natural Language Processing or the NLP, the equal technology that forms the basis of Google’s Voice recognition systems, Apple’s Siri, and Microsoft Cortana. 

    ChatBox initially processes the text received from the user and check the complex series of the algorithm that identifies what the user is trying to convey. Some bots offer an extensive remarkable experience where the user gets confused whether the agent to which he is on a conversation is a robot or human.

   Here are some immense companies providing jaw-dropping ChatBot conversations.
·         Endurance          –  Dementia patients companion bot
·         Casper                –  Night time helper for insomniacs
·         Disney                –  Fictional character crime solver
·         Marvel                – Comic-Book crossovers
·         UNICEF             –  Helping marginalized communities be heard
·         MedWhat            –  Faster medical diagnosis
·         Roof Ai               –  Automatic assignment and generation of leads

Voice Search

What is voice search?

     A creative technological mechanism arose in the digital marketing era for people who feel works to be completed in a faster pace time, named Voice Search. It is generally a speech recognition technology that drives results allowing the users to search by saying terms louder rather typing them on the search field.

     Having a virtual  Reality assistant voice search adds comfy and amusement to your life taking a lot of stress from your routine tasks. Let me show you some best voice search apps for Android.

  Cortana - A Microsoft launched an attractive intelligent feature for Microsoft 10 OS
·         Managing call records
·         Locates and prevents for entering the high-traffic  area
·         Scheduling important dates, meetings, alerts.
·         Voice-enabled information assistance

  Google Allo – Google free messaging and voice search app
·         Locating nearby spots for leisure
·         Voice-based answers
·         Setup reminder, schedule messages.

  Amazon Alexa– AI voice search introduced by Amazon
·         Buying Amazon products with voice search
·         Extend certain features using third party skills
·         Smart home stuff integration
·         To-do-list organization
·         Weather updates, broadcast, timers and alarms

  Bixby – a personal assistant app available only on Samsung devices
·         Download apps from Play Store by voice search
·         Direct support to several apps
·         Can understand natural and conversational languages
·         Recognize voice commands of English(US), Korean and Chinese (Mandarin)

Integrated AI and Blockchain

We live in an era of two progressive Mobile Application Development technologies, Artificial Intelligence, and the Blockchain. Artificial Intelligence is a fascinated human imaginative idea where the system behaves with the intelligence of the human mind. Blockchainallows the speed of internet transactions to be drastically increased and make them more transparent by storing the digital information in an encrypted and distributed way.

AI professionals create the artificial neural networks and induce them into the comport algorithms with the help of machine-learning algorithms. But then, even the AI developers are unable to understand the way artificial intelligence thinks, being operated by the complex decision trees that are black boxes for human intelligence.

The computer has the capability to analyze such data that humans find difficult to imagine. We cannot predict how this algorithm is developed that teaches computer such intelligence. An extensive database will be received if all these AI decisions are recorded in Blockchain that checks the decision taken by AI and their logic.

Increasing the efficiency of Blockchain through AI Technologies

The reward is given to the miner who is first to find the right combination of characters and the power spent by the other miners are wasted. In the future, machine language-trained AI will be able to guess the code in an intelligent way.

Every piece of data is securely recorded in blockchain and stored on every computer in the network. This chain becomes heavier with time as the number of block increases. AI can optimize this data storing method. 

Digital Influencer marketing

Influencer marketing is a way to research, identify, and engage with personalities who create high impact on your product or brand among the customers. It basically focuses on key leaders to drive your brand's message to the target market. This type of marketing generally depends upon,

·         Social media marketing
·         Content marketing

Most of the influences are done using social media components, whereby these influencers are expected to spread the brand through their personal social channels. Others carry content marketing strategy in which you either create content for the influencers or they create the contents themselves.

What no to do in Influencer Marketing

There is no one-size-fits-all marketing strategy in influencer marketing. A brand cannot be made to be popularized by more persons just like that. Approaching a specific influencer is the main key point in influencing a brand.

In the same way, making a person who just popular to influence your brand does not work out here. Measures should be taken on why and in what aspect the celebrity is popular and how effectively the brand will get a reach when they market it.  

Content Marketing Strategy

Below pictures represent all Content Marketing Strategy...

Online Reputation Management Guide

Variety of Reputation Management concept in internet World, Most of the people think about reputation management is link social media monitoring.

In below Picture tells about Online Reputation management in Future Digital world and Different Social media. Every Professional and Non-professional company can have Benefit from Online Reputation Management.

Conclusion